"Ice bucket challenge" pays off in big way for ALS research
Two summers ago, everyone was getting involved in the ice bucket challenge. While critics said the challenge was just a way to make a splash without actually doing anything, the effort raised $115 million dollars in just 30 days. Jim Axelrod has more on how the social media phenomenon has impacted ALS research....
Published By: CBS National - Saturday, 30 July, 2016