Coca-Cola, Kobe Bryant-backed BodyArmor battle Gatorade
Coca-Cola is acquiring a minority stake in BodyArmor, the sports drink company-backed by former NBA superstar Kobe Bryant. The Atlanta-based soda giant already competes in the $7.9Â billion U.S. sports-drink category with its Powerade brand.
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Published By: USA Today - Tuesday, 14 August, 2018